Brilliant Ads This WeekAdidas, LEGO, Pizza Hut & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Adidas, LEGO, Pizza Hut & more.
Ad Professor Original: Adidas
Here's an ad we made for Adidas Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Great Ad: LEGO
🧪 Principle: Future Identity Don't sell the toy. Sell the person it helps create. The child isn't wearing an astronaut suit—they're becoming one.
Great Ad: Pizza Hut
🧪 Principle: Product Mashup Borrow a familiar product to create instant curiosity. A pizza inside burger buns makes people stop, look twice, and talk.
Social Media Ad: NBA
🧪 Principle: Community Identity Don't advertise to everyone. Celebrate the people who already live the culture. "Always Knicks" instantly signals belonging to New York basketball fans.
"Talent wins games, but teamwork and intelligence wins championships."
— Michael Jordan
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The most creative ads on the internet - Meta, TikTok, Instagram and Print.
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