Brilliant Ads FinTech

MoneyGram, Airwallex, Trupanion & Brigit, & more.

Hey,

Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners.

Each week: the best fintech ads running right now, and exactly what to steal from them.

THIS WEEK IN FINTECH ADS

TikTok now scores every advertiser account on where its traffic ends up.

Declare the final destination URL at ad set level. The domain has to represent the product.

The score is account level. One careless affiliate slows your own campaigns.

The AI creative tool built for finance does not generate anything.

Gradial recombines approved backgrounds, copy, logos and product shots. One campaign, 1,500 variations.

Every part is already cleared, so nothing new goes to legal.

Bank ads move Gen Z 2.5 times more than they move anyone older.

35.2% call bank advertising extremely or very influential. For Gen X and boomers it is 14.2%.

The top driver at every age is accurate product information, at 52.7%.

Vibes lose to a claim someone can check.

Do you want us to take a look at your ads?

We manage $100M+ a year in fintech ad spend. Want us to look at yours?

A tailgate covered in flag stickers does the job of a coverage map.

It calls the card borderless, then points at the edges before you can.

One dog, one lick, and the phrase "questionable snack choices" does the rest.

A drawn shopping basket with the headline written inside it, and nothing else.

AN AD WE MADE

One of ours for Grammarly.

Ours · static · OOH and social
One comma decides whether you eat with grandma or eat her.

THIS WEEK FROM MULTIPLY

One frame of wine glasses recalled a finished batch of creator ads.

This was a bank's creator programme, this week. The batch had already cleared client approval.

A second creator sent raw files back. One line was stripped and the disclaimers adjusted.

A third batch stalled on a missing residency disclaimer.

The creator then invoiced for amendment rounds beyond the three in the contract.

Mandatory wording for a student product arrived mid flight. It promised no further changes. Second freeze on that product.

The expensive part of financial promotions review is the rework. Creators price rework by the round.

Contract raw file delivery on day one. Every recall this week needed raw files.

Put the mandatory wording in the brief. It is cheaper there than as an amendment.

Want this run on your account?

Read by people at Revolut · Coinbase · Mastercard · Kraken · eToro

If you enjoyed this, drop me a reply with what you liked, or just send me a test-tube emoji. 🧪

​Brilliant Ads FinTech​

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