Brilliant Ads FinTech

Charles Schwab, Zilch, NAB & TD, & more.

Hey,

Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners.

Each week: the best fintech ads running right now, and exactly what to steal from them.

THIS WEEK IN FINTECH ADS

Meta's ad assistant now remembers your past campaigns.

It knows last quarter's tests, your seasonality and your goals. Brand-voice uploads are in testing.

Upload your approved claims. They become its compliance rulebook.

TikTok now sells ads inside 400,000 other apps.

The new network reaches about 1bn daily users, US first. An MCP server lets Claude run TikTok ads.

Give it its own campaign. Blended in, the junk installs hide.

Google now shows AI Max's ad copy before you switch it on.

Up to 10 headlines and descriptions, written from your landing page in about 30 seconds.

If it writes "guaranteed approval", fix the page. Google is reading it.

Do you want us to take a look at your ads?

We manage $100M+ a year in fintech ad spend. Want us to look at yours?

One Dalmatian is a dog in a spotty hoodie. You spot the impostor before you read a word.

A knock-off pot called le crusty. Zilch says don't settle, spread the cost.

A Slinky takes the stage for "Savings with flex". Everyone already knows what a Slinky does.

"The ____ standard" sits over a gold coin. Your brain writes the word for them.

AN AD WE MADE

Another of ours for ClearScore. The sunrise, the sea air, your credit checks. All free, all on one list.

THIS WEEK FROM MULTIPLY

A UK lender's Google cost per customer fell from £56.62 to £39.19.

TikTok stayed cheapest the whole time, at about £14.

The daily new-customer goal was hit for the first time in weeks.

So the client asked for a proper test.

In November, "Check eligibility" goes up against a new CTA on the best statics.

Build the CTA variants in from day one.

Want this run on your account?

Read by people at Revolut · Coinbase · Mastercard · Kraken · eToro

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​Brilliant Ads FinTech​

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