Brilliant Ads FinTech

Neo Financial, GEICO, Scottish Widows & Capital One UK, & more.

Hey,

Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners.

Each week: the best fintech ads running right now, and exactly what to steal from them.

THIS WEEK IN FINTECH ADS

Meta now reads your ad to decide who sees it.

Its new model scans the words and images. Meta credits its ranking upgrades with 15.7% more conversions.

A vague static gets a vague audience. Name the customer in the first frame.

Google's AI Mode ads reach the UK this quarter.

AI Mode questions run three times longer than normal searches.

“Best card for a thin credit file?” is now a query you can buy. Fix your landing pages before Q1 budgets lock.

Zip coined a word for the purchase you can't decide on.

“Needwant” is a need colliding with a want. Vet bill or swing set?

People repeat a word. They forget a feature.

Do you want us to take a look at your ads?

We manage $100M+ a year in fintech ad spend. Want us to look at yours?

Credit scores pencilled up a doorframe like a child's height. You see the growth before you read a word.

The gecko becomes a car air freshener. Savings you can hang from the mirror.

A person buried head-first in a heap of red hose. Anyone dodging their pension knows the pose.

The biggest pumpkin wins the blue ribbon. Your credit limit is meant to grow the same way.

AN AD WE MADE

One of ours, for Mastercard. From the archive.

We labelled the two circles. The overlap was already the brand.

THIS WEEK FROM MULTIPLY

A UK lender now shows up on under a third of searches for its own name.

Its brand impression share went 52.7%, then 40.8%, then 31.8%. Three October weeks. Competitors were bidding on its name.

The plan starts with the cheap moves. A trademark complaint costs nothing. An alert on the 3-day average costs little.

Raising bids comes last.

Q4 is when rivals move onto your brand terms. Check yours every week.

Want this run on your account?

Read by people at Revolut · Coinbase · Mastercard · Kraken · eToro

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​Brilliant Ads FinTech​

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