Brilliant Ads FinTech

Tesco Bank, Nationwide, E*TRADE & Scotiabank, & more.

Hey,

Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners.

Each week: the best fintech ads running right now, and exactly what to steal from them.

THIS WEEK IN FINTECH ADS

Neobanks pay $22 to $340 to win one customer.

A 15x spread. Chime $340, SoFi $311, Revolut $44, Dave $22.

Benchmark against banks that acquire like you, not the biggest spender.

Meta switched product browsing on in live ads on 28 October.

A tap can open a product page before your site loads.

For a regulated advertiser, that is a compliance risk. Audit now.

Chime turned a Son Heung-min transfer into a switching ad.

“It Pays to Switch” borrows a famous move to skip the pitch.

Planning a Q1 switch? Borrow one people already know.

Do you want us to take a look at your ads?

We manage $100M+ a year in fintech ad spend. Want us to look at yours?

A neon pig and four words. More savings, less tax, nothing else to read.

A doubter asks for one reason to switch. The blank reply makes you lean in.

A dog gets a high five under a top-dog rate. The picture lands the joke before the copy.

Two stacks of cash under one question. The picture poses the choice before any advice.

AN AD WE MADE

One of ours, for SoFi.

A lock-screen alert shows the pay landing two days early. No pitch needed.

THIS WEEK FROM MULTIPLY

A payments app cut its cost per customer 34% without spending more.

CAC went $5.20 to $3.45 across four weekly reports. New users rose 47%.

It now sits about 86% under its $24 target.

The win was not a new test. They scaled the winning creative and audience on the same budget.

When a combination compounds, leave it alone.

Want this run on your account?

Read by people at Revolut · Coinbase · Mastercard · Kraken · eToro

If you enjoyed this, drop me a reply with what you liked, or just send me a test-tube emoji. 🧪

​Brilliant Ads FinTech​

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