Brilliant Ads FinTech

Simplii, Hargreaves Lansdown, Brex & more.

Hey,

Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners.

Each week: the best fintech ads running right now, and exactly what to steal from them.

THIS WEEK IN FINTECH ADS

AI-made ads got 26% more clicks on TikTok. On Meta, no difference.

11M impressions, 75 campaigns. Nobody could pick the winners by eye.

Let the data pick. Spend the AI budget on TikTok first.

Meta now sells a window with no rival bank in the feed.

Super Burst books 3 to 24 hours. Pay extra to lock rivals out.

Save it for a rate change. Ask for the lift data first.

Google now lets you cap your Display spend.

Google says set Display to low priority with a 50% cap by February 2027.

Set it before the defaults change.

Do you want us to take a look at your ads?

We manage $100M+ a year in fintech ad spend. Want us to look at yours?

The face on the banknote is sobbing. That's your money, leaving.

The same award six years running, then "This is getting boring." The yawn sells the pension.

A sundae with "OLD AF" candles, on the company card. Every finance team has seen this receipt.

Two toddlers raid a pan in the kitchen. Wells Fargo says that photo could be your debit card.

AN AD WE MADE

One of ours, for Porsche. It says staring is rude, then parks a green 911 in front of you.

THIS WEEK FROM MULTIPLY

A UK lender's Google conversions fell 42% overnight. The account had 53 edits that week.

Spend held almost flat. Cost per conversion went from ~£37 to ~£60.

Seven of the edits were reversed, some within seconds.

The fix: one owner for edits, a change log, no Friday changes.

Only ~38% of Google applicants get approved. So approved customers now go back to Google, not form fills.

Too many hands on an account is a hidden CAC tax.

Want this run on your account?

Read by people at Revolut · Coinbase · Mastercard · Kraken · eToro

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​Brilliant Ads FinTech​

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