Brilliant Ads FinTech: Barclays, Wise, Chip & Lloyds, & more.
Brilliant Ads FinTechBarclays, Wise, Chip & Lloyds, & more. Hey, Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners. Each week: the best fintech ads running right now, and exactly what to steal from them. THIS WEEK IN FINTECH ADS ChatGPT ads now open a chat with the brand's own agent. OpenAI started testing Sponsored Agents on 16 September, with select US advertisers. Ask a lender's agent "would I get approved?" The answer is a financial promotion. California now outlaws hidden AI actors in ads. SB 1050 covers video and audio ads with a synthetic performer. The label must be hard to miss. Use AI for resizes and backgrounds. Keep a human on camera. Meta now charges for a look at your competitors. Meta One launched 15 September, at $14.99 to $499 a month. Competitive Insights sits inside the paid tiers. Spying on rivals is now a line item. Do you want us to take a look at your ads? We manage $100M+ a year in fintech ad spend. Want us to look at yours?
Fintech Ad of the Week: Barclays 🧪 Principle: Make the headline's verb literal The piggy bank hovers a few inches off the ground. That's the raise. Steal This Visual: Wise 🧪 Principle: Put the loss in one object Two footballs. The flat one went through a bank. Steal This Answer: Chip 🧪 Principle: Price the chore against a smaller one One box of popcorn. Picking a film takes longer than checking your ISA rate. Steal This Type: Lloyds 🧪 Principle: Let the logo give the answer The black horse glows in the green lamp. The logo says go. AN AD WE MADE One of ours for Emirates.
THIS WEEK FROM MULTIPLY A payments app added 42% more users on flat spend. Spend held at about $9.3k to $9.5k per rolling week. New users went from 877 to 1,245. Cost per new user fell from $10.90 to $7.43. The target was $24. At 31% of target, one question is left. Why is the budget still flat? Want this run on your account?
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