Brilliant Ads: Old Spice, Carlsberg, Polaroid & more.
Brilliant Ads This WeekOld Spice, Carlsberg, Polaroid & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Old Spice, Carlsberg, Polaroid & more.
Ad Professor Original: Old Spice
Here's an ad we made for Old Spice Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Great Ad: Carlsberg
🧪 Principle: Seasonal Double Meaning One line. Two meanings. Instant fit.
Great Ad: Polaroid
🧪 Principle: Anti-Screen Positioning While every brand fights for more screen time, Polaroid sells the opposite.
Social Media Ad: IKEA
🧪 Principle: Product Equation They turned a shopping list into the final scene. Candle + bowl + table + rug = summer setup.
"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."
— Leo Burnett
If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, subscribe here. |
Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
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