Best Ads This Week: AirPods, Uber Eats, James Blunt
Best Ads This WeekAirPods, Uber Eats, James Blunt, and more. Hello, Are you ready for a fresh batch of the best ads? This week won't disappoint. Here we go:
Ad Professor Original: AirPods Max
Here's an ad I made for AirPods Max... Last year - 3 separate billion-dollar companies had their best-performing adverts after working with me and my team. If you're a company spending $50K+ on advertising per month and want to take things to the next level. Apply here.
Great ad: Apple Music
🧪 Principle: Show, Don't Tell Don't tell your audience how it will work, show them.
Great ad: Uber Eats
🧪 Principle: Turbo Contrast Rather than Uber Eats telling you what it does sell... They lean into it by showing you the few things they don't sell: Lightning, Leaning Tower of Pisa, Piranhas.
Social media ad: Brez
🧪 Principle: The Past vs. The Future Show your audience their old version and their better new version.
Social media ad: Work Vivo
🧪 Principle: The Swiss Army Knife of X Show them how versatile your product is using a Swiss army knife format. Very cool.
Great TikTok ad: James Blunt
🧪 Principle: Call Out The Elephant In The Room If there's a common public opinion about you. Use it to your marketing advantage. This ad is brilliant. Watch the full video here. "To reach intelligent answers, you often need to ask really dumb questions."
- Rory Sutherland
If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. If you've been forwarded this email, Subscribe here. |
Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
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