Brilliant Ads: Canon, Corona, IKEA & more.
Brilliant Ads This WeekCanon, Corona, IKEA & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Canon, Corona, IKEA & more.
Ad Professor Original: Canon
Here's an ad we made for Canon Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Great Ad: Corona
🧪 Principle: Brand revealed by time They let sunlight do the branding. The shadow becomes “Corona,” so the line “100 years under the sun” feels earned, not said.
Great Ad: IKEA
🧪 Principle: Product disassembly as proof They broke the furniture apart in the poster itself to make assembly feel like the problem. The ad doesn’t tell you the service helps. It shows the chaos it removes.
Social Media Ad: KitKat
🧪 Principle: Real time brand banter They saw a competitor headline and flipped it in real time. Same format. New punchline. No new creative needed. Just speed and awareness.
"Your ad should say something so interesting that people will want to share it at dinner." – David Ogilvy If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, subscribe here. |
Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
Brilliant Ads This Week Amazon Kindle, IKEA, Jeep & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Amazon Kindle, IKEA, Jeep & more. Ad Professor Original: Amazon Kindle Here's an ad we made for Amazon Kindle Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help......
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