Brilliant Ads: YouTube, Adidas, FedEx & more.
Brilliant Ads This WeekYouTube, Adidas, FedEx & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: YouTube, Adidas, FedEx & more.
Ad Professor Original: YouTube
Here's an ad we made for YouTube
Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Great Ad: Adidas
🧪 Principle: Brand World Building The logo isn’t placed on the world. It becomes the world.
FedEx
🧪 Principle: Shrink The Distance FedEx makes continents feel like neighbours. Global delivery, visualised instantly.
Social Media Ad: Nasa
🧪 Principle: Trend Format Adaptation Same satellite images. Different brand angles. Netflix sees culture. Minecraft sees gameplay. FedEx sees geography. "Good advertising does not just circulate information. It penetrates the public mind with desires and belief."
— Bill Bernbach
If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, subscribe here. |
Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
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