Brilliant Ads: Heinz, KFC, Chanel & more.


Brilliant Ads This Week

Heinz, KFC, Chanel & more.


Hey,

Ad Professor here.

Let's stop scrolling past bad ads and study the ones that got it right, shall we?

This week's mix: Heinz, KFC, Chanel & more.


Ad Professor Original: Heinz

Here's an ad we made for Heinz.


Do you want us to take a look at your ads?

We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...


Great Ad: Durex

🧪 Principle: Consequence Equation

One tiny equation tells the whole story.

No lecture.
Just the risk.


Great Ad: Domino’s

🧪 Principle: Solve The Real Problem

Domino’s didn’t advertise pizza.

They fixed the potholes ruining pizza delivery.


Social Media Ad: Chanel

🧪 Principle: Imperfect Authenticity

Luxury brands usually polish everything.

Chanel did the opposite.
Childlike drawings made the ad feel human.


""You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."
— Steve Jobs

If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪

The Ad Professor

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