Brilliant Ads: Whoop, Huggies, Burger King & more.


Brilliant Ads This Week

Whoop, Huggies, Burger King & more.


Hey,

Ad Professor here.

Let's stop scrolling past bad ads and study the ones that got it right, shall we?

This week's mix: Whoop, Huggies, Burger King & more.


Ad Professor Original: Whoop

Here's an ad we made for Whoop


Do you want us to take a look at your ads?

We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...


Great Ad: Huggies

🧪 Principle: Reframe the Ordinary

Parents don’t see objects.
They see changing tables.


Burger King

🧪 Principle: Real-Time Consumption

The timer turns eating into a live event.

Not “our burgers are irresistible.”
Just proof.


Social Media Ad

🧪 Principle: Translate Corporate into Culture

Same message.
Different language.

One sounds like a press release.
The other sounds like the internet.


"It's really about not wishing away the present, but just being hopeful and content with the idea of change."
— Billie Eilish

If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪

The Ad Professor

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