Brilliant Ads: SOLO, Land Rover, McDonald's & more.
Brilliant Ads This WeekSOLO, Land Rover, McDonald's & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: SOLO, Land Rover, McDonald's & more.
Ad Professor Original: SOLO cups
Here's an ad we made for SOLO Cups Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Great Ad: Land Rover
🧪 Principle: Show, don’t tell They didn’t say “stronger towing.” One visual. One line. Done.
Great Ad: McDonald’s
🧪 Principle: Visualised the imbalance You barely spend time eating it… They turned that truth into a simple visual.
Social Media Ad: Keebler
🧪 Principle: Created curiosity with a fake product “Toothpaste”… but it’s cookies. That split-second confusion is the hook. "Many a small thing has been made large by the right kind of advertising."
— Mark Twain, American author & humorist
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Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
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