Brilliant Ads: Asana, KitKat, iPod & more.
Brilliant Ads This WeekAsana, KitKat, iPod & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Asana, KitKat, iPod & more.
Ad Professor Original: Asana
Here's an ad we made for Asana Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Great Ad: KitKat
🧪 Principle: Visual wordplay They turned the product into a pause button. No extra copy needed.
Apple – iPod + iTunes
🧪 Principle: Visualise the ecosystem All your music, all your culture… No features. Just the outcome.
Social Media Ad: EcoFlow
🧪 Principle: Context Hijacking They’ve taken a petrol station sign and flipped the message. Same context. New meaning. That’s how you make people stop. "Creativity without strategy is called art. Creativity with strategy is called advertising."
— Jef Richards
If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, subscribe here. |
Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
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