Brilliant Ads: BIC, Mirinda, Friendster, & more.
Brilliant Ads This WeekBIC, Mirinda, Friendster, & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: BIC, Mirinda, Friendster, & more.
Ad Professor Original: BIC
Here's an ad we made for BIC Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Great Ad: Cornetto
🧪 Principle: Broken Brand Recall Tear the logo apart. That’s brand memory.
Mirinda
🧪 Principle: Product as Emotion Fruit slices → smiles. You don’t read it.
Social Media Ad: Friendster
🧪 Principle: Context Anti-Algorithm Positioning “No ads. No algorithm.” They’re not selling features… They're rejecting the entire category. "The best advertising you can have is a loyal customer."
— Sir Richard Branson, Founder of Virgin Group
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Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
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