Brilliant Ads: Nike, IKEA, Jeep & more.
Brilliant Ads This WeekAmazon Kindle, IKEA, Jeep & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Amazon Kindle, IKEA, Jeep & more.
Ad Professor Original: Amazon Kindle
Here's an ad we made for Amazon Kindle Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Great Ad: IKEA
🧪 Principle: Spot the difference They turned decluttering into a game. Same room, two states. The product is the “answer” you notice last.
Great Ad: Jeep
🧪 Principle: Environmental proof They used a real parking space as the ad. The obstacle becomes the message: Jeep fits where others can’t.
Social Media Ad: Opal
🧪 Principle: Meme format hijack They borrowed a template people already recognise (“born to / lost to”), so it reads like a meme first, ad second. "Stopping advertising to save money is like stopping your watch to save time."
– Henry Ford
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Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
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