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Brilliant Ads Newsletter

Best Ads This Week: Hinge, FedEx, Adidas

Published over 1 year ago • 1 min read

Best Ads This Week

Hinge, FedEx, Adidas, and more.

Hello,

If you hate great ads, now is the time to leave and go back to your email inbox.

Scroll down at your peril.

You have been warned.

Great ad: Hinge

🧪 Principle: Sell The Outcome

Hinge running ads of the moments they had a partner -- and deleted Hinge.

Selling the outcome.

Great ad: FedEx

🧪 Principle: Simplicity At Scale

Fedex showing how easy it is to send a parcel across the globe.

Leave the difficulty with them.

Ad Professor Original: Adidas

Here's an ad I made...

Social media ad: Manscaped

🧪 Principle: Use Alliteration

Bonus points for making it hilarious.

Social media ad: Ridge Wallet

🧪 Principle: Call Out The Elephant In The Room

"Size Matters" - the smaller the better.

TikTok ad: Curry's

🧪 Principle: Seize The Memes Of Production

Curry's using Gen Z language to promote their products.

Over 2 million views on what would typically be boring products.

Watch the full video here.

🧪 Let's Work Together

Do you need help with your advertising?
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Last year - 3 billion dollar companies had their best-performing adverts after working with me and my team.

If you're a company spending $50K+ on advertising per month and want to take things to the next level.

Apply here.

"Solving problems using rationality is like playing golf with only one club."
- Rory Sutherland

If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪
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The Ad Professor

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And if you're looking for more marketing magic here are two of my favorite creators:

​Marketing Examples by Harry Dry ​

​Demand Curve by Neal O'Grady​

Brilliant Ads Newsletter

by The Ad Professor

The most creative ads on the internet - Meta, TikTok, Instagram and Print.

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