Best Ads This Week: Hinge, FedEx, Adidas


Best Ads This Week

Hinge, FedEx, Adidas, and more.


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Hello,

If you hate great ads, now is the time to leave and go back to your email inbox.

Scroll down at your peril.

You have been warned.

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Great ad: Hinge

πŸ§ͺ Principle: Sell The Outcome

Hinge running ads of the moments they had a partner -- and deleted Hinge.

Selling the outcome.

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Great ad: FedEx

πŸ§ͺ Principle: Simplicity At Scale

Fedex showing how easy it is to send a parcel across the globe.

Leave the difficulty with them.

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Ad Professor Original: Adidas

Here's an ad I made...

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Social media ad: Manscaped

πŸ§ͺ Principle: Use Alliteration

Bonus points for making it hilarious.

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Social media ad: Ridge Wallet

πŸ§ͺ Principle: Call Out The Elephant In The Room

"Size Matters" - the smaller the better.

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TikTok ad: Curry's

πŸ§ͺ Principle: Seize The Memes Of Production

Curry's using Gen Z language to promote their products.

Over 2 million views on what would typically be boring products.

Watch the full video here.


πŸ§ͺ Let's Work Together

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The Ad Professor

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And if you're looking for more marketing magic here are two of my favorite creators:

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​Marketing Examples by Harry Dry ​

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​Demand Curve by Neal O'Grady​

The Best Ads Breakdown

The best ads I've collected and the principles that made them scale.

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