Brilliant Ads: Titleist, Nike, Wise


Brilliant Ads This Week

Titleist, Nike, Wise & more.


Hey,

Ad Professor here.

Endlessly scrolling socials for good content?

But fed up with 98% of ads?

Is that another Temu ad?

Not here. Only the top 0.1% of the best ads of all time.

Let's get into it.


Want your ads to perform like the best in the business?

We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help...


Ad Professor Original: Titleist

Here's an ad I made for Titleist...


Great Ad: Ocado

🧪 Principle: Interface as Emotion

Turn a familiar UI (e.g., an online shopping list) into a storytelling device.

Let the tech format reveal the emotional load behind everyday tasks.


Great Ad: Häagen-Dazs

🧪 Principle: Minimalism As The Metaphor

Taking minimalism to the extreme to visualise "Too good to wait".


Social Media Ad: Nike

🧪 Principle: Hunger With Humility Framework

Use emotional baseline (family, health, safety) to reframe your product’s ambition messaging.

Step 1: Set an emotional baseline

Step 2: Pull back into ambition and competition -> your product.


Social Media Ad: Wise

🧪 Principle: The Rule of 3

Great copy sticks with you. An easy way to do this is the rule of 3.

Catchy, sticky, memorable.


Great Video Ad: Oh Polly

🧪 Principle: Show the BTS

Take your audience on the creative journey with you and show the behind-the-scenes of the cool stuff you're doing.

They'll love you for it.

This video received 2M likes on Instagram alone!

Full ad here.


"Success comes from standing out, not fitting in." – Don Draper


If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪

The Ad Professor

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The Best Ads Breakdown

The best ads I've collected and the principles that made them scale.

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