Brilliant Ads: Old Spice, Kith, Aquaphor
Brilliant Ads This WeekOld Spice, Kith, Aquaphor & more. Hey, Ad Professor here. Can’t trust your CEO or HR nowadays. But you can trust I'll bring you the best ads every Thursday. And here we are. Let's get into it: Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help...
Ad Professor Original: Old Spice
Here's an ad I made for Old Spice...
Great Ad: Kith x Wilson
🧪 Principle: The 2+2 Reveal Don't spell out the collab, give them just enough to have their own “aha” moment.
Great Ad: City of Denver
🧪 Principle: Call Out The Elephant In The Room Want to drive a powerful message home? Lead with facts. People can't argue against data and numbers.
Social Media Ad: Aquaphor
🧪 Principle: Punch Upwards If you're a mid-tier accessible beauty product (Aquaphor), don't be afraid of punching up at luxury goods (Rhode).
Social Media Ad: IKEA Singapore
🧪 Principle: Hijack The Scandal IKEA Singapore using the CEO scandal at Astronomer to create a wholesome brand moment. Gaining laughs and winning the audience's hearts. This ad got over 200K likes in just a week.
Great Video Ad: Jumpspeak
🧪 Principle: The Scroll-Stopper Hook You have 2 seconds to catch someone's attention online. Everything rides on the hook. This might be my favourite so far: "I've been living 3 years in the future" - instant scroll stopper... How?! Who doesn't want to know where this is going? Full ad here. "The headline is the most important element in most advertisements. It is the telegram which decides whether the reader will read the copy." – David Ogilvy If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, subscribe here. |
The Best Ads Breakdown
The best ads I've collected and the principles that made them scale.
The 9 Best Ads I Ever Made Hey, Ad Professor here. I have a special one for you today. We've now reached 300 million people with our ad ideas! 2 years ago, we started creating ads in public for our dream clients. Today they've been seen by millions of people across Linkedin and X. Which one's your favourite? We’ve helped billion-dollar brands create social campaigns that actually drive results. If you're spending $100K+ per month on ads and want expert help, this is your window. We’re fully...
Brilliant Ads This Week Titleist, Nike, Wise & more. Hey, Ad Professor here. Endlessly scrolling socials for good content? But fed up with 98% of ads? Is that another Temu ad? Not here. Only the top 0.1% of the best ads of all time. Let's get into it. Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help... APPLY HERE Ad Professor...
Brilliant Ads This Week WWF, Heineken, Opal & more. Hey, Ad Professor here. Another week, another set of brilliant ads. If you love great advertising then you're in the right place. Let’s get into it. Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: WWF Here's an ad I made for WWF... Great Ad:...