Brilliant Ads: WWF, Heineken, Opal
Brilliant Ads This WeekWWF, Heineken, Opal & more. Hey, Ad Professor here. Another week, another set of brilliant ads. If you love great advertising then you're in the right place. Let’s get into it. Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help...
Ad Professor Original: WWF
Here's an ad I made for WWF...
Great Ad: Heineken
🧪 Principle: Hijack Memes Instantly recognisable, instant scroll-stopper. "Not the beers, just a professional yapper."
Great Ad: Alzheimer's Foundation
🧪 Principle: The Familiar Frustration Take a digital cue we all recognise (like buffering) and recontextualise it to visualise a deeper emotional truth, in this case, memory loss.
Social Media Ad: Opal
🧪 Principle: Seize The Memes of Production
Social Media Ad: TobyX
🧪 Principle: Search Visualisation Turn your audience’s intent into your ad. Use interface cues (search bars, chats, notifications) to mirror people's real-world actions when looking for you. Feels familiar, relatable, and instantly clickable.
Great Video Ad: Surreal
🧪 Principle: The Hijacking Masterclass Surreal's ultimate power move (so far). They just hijacked a word, "surreal", and trademarked 'it feels surreal' - a phrase repeated in sports interviews all over the world. Now they’ve built an instant association for life This is how you nail sponsorships... without paying for sponsorships. Brilliant. Full ad here. "Stopping advertising to save money is like stopping your watch to save time."
– Henry Ford
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Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
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