Brilliant Ads: Avis, BetterHelp, Liquid Death

Published 2 months ago • 1 min read

Brilliant Ads This Week

Avis, BetterHelp, Liquid Death, & more.

Hey,

Ad Professor here.

Back in your inbox with the good stuff.

No filler. Just the smartest ads on the internet this week.

Let’s get into it:

Want your ads to perform like the best in the business?

We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...

APPLY HERE

Ad Professor Original: Avis

Here's an ad I made for Avis.

Great Ad: Malört

🧪 Principle: Amplify Flaws Into Fame

Malört knows its reputation - a taste not everyone enjoys.

So why not 10x it in their ads with a scroll-stopping headline.

Great Ad: WWF

🧪 Principle: Future Framing

WWF using a calendar UI to make the future extinction of animals feel imminent and incite panic and action.

Social Media Ad: BetterHelp

🧪 Principle: The Reluctant Hero Hook

Step 1: Start from a common struggle

Step 2: Finish with a desirable strength

Raw, real ads > Performative perfect ads

Social Media Ad: Outlign

🧪 Principle: This vs. That

Lead with a harsh truth — say what your audience won’t admit out loud.

This vs. That in a new format.

Great Video Ad: Liquid Death

🧪 Principle: The Innuendo Hook

Nothing stops a scroll faster than an innuendo. Everyone instantly thinks... WHAT?! And double-checks if the ad is serious.

And that's how you get people's attention.

Bravo Liquid Death.

Full ad here.

"Don’t bunt. Aim out of the ballpark. Aim for the company of immortals." – David Ogilvy

If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪

The Ad Professor

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