Brilliant Ads: Disney, Lacoste, Corona


Brilliant Ads This Week

Disney, Lacoste, Corona & more.


Hey,

Ad Professor here.

Grab your popcorn—and a pen.

This one is entertainment and education in one.

Let's get into it:


Want your ads to perform like the best in the business?

We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...


Ad Professor Original: Disneyland

Here's a special ad I made for Disneyland's 70th anniversary...


Great Ad: Lacoste

🧪 Principle: The Logo Flip Tribute

Play on people's emotional attachment to their sports idols.

Change your brand’s most sacred asset — your logo — to make a bigger statement.


Great Ad: Corona

🧪 Principle: The Sensory Sell

Sell the feeling, not the product.

Corona isn't selling a beer, it's selling sun, warmth, holidays, fun and more.


Social Media Ad: LEGO

🧪 Principle: Pop Culture Piggybacking

Use your product format to join the cultural conversation.

Visually, not verbally.


Social Media Ad: Revolut

🧪 Principle: Relatability + Simplicity = Magic

Revolut uses hyper-relatable tension to showcase its utility.

Simple, relatable and effective.


Great Video Ad: Dhamaka Vancouver

🧪 Principle: The Fake Start Stitch

Make them think they're watching a serious 'How To' video and do a

complete 180 to introduce your product.

This ad from a small restaurant in Vancouver has 2.1M likes on

Instagram alone due to this hilarious stitch trend.

Full ad here.


"Advertising’s role is to turn the intangible into the desirable." – Rory Sutherland


If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪

The Ad Professor

PS. Want more content? Follow me on X: @The_AdProfessor

& if you've been forwarded this email, subscribe here.

Brilliant Ads Newsletter

The most creative ads on the internet - Meta, TikTok, Instagram and Print.

Read more from Brilliant Ads Newsletter

Brilliant Ads This Week Avis, BetterHelp, Liquid Death, & more. Hey, Ad Professor here. Back in your inbox with the good stuff. No filler. Just the smartest ads on the internet this week. Let’s get into it: Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Avis Here's an ad I made for Avis. Great...

Brilliant Ads This Week Absolut, Pedigree, Preply, & more. Hey, Ad Professor here. Back with the only ad roundup worth opening. Fresh ads. Big ideas. No fluff. You know what to do: Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Absolut Here's an ad I made for Absolut. Great Ad: McDonald's 🧪...

Brilliant Ads This Week Marshall, Tesco, Pizza Hut & more. Hey, Ad Professor here. I'm no psychic, but I knew you'd be back. This is the place for ads. I have more for you this week. Let's go: Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Marshall Here's an ad I made for Marshall... Great Ad:...