Brilliant Ads: Absolut, Pedigree, Preply

Published 2 months ago • 1 min read

Brilliant Ads This Week

Absolut, Pedigree, Preply, & more.

Hey,

Ad Professor here.

Back with the only ad roundup worth opening.

Fresh ads. Big ideas. No fluff.

You know what to do:

Want your ads to perform like the best in the business?

We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...

APPLY HERE

Ad Professor Original: Absolut

Here's an ad I made for Absolut.

Great Ad: McDonald's

🧪 Principle: Hijack the Zeitgeist

What this McDonald's ad does brilliantly:

It piggybacks on financial trader lingo (“buy the dip”) and turns it into something literal - buy the actual dip.

Great Ad: Pedigree

🧪 Principle: Mirror the Life Transition

This taps into the emotion of children fleeing the nest and offers a

surprising but comforting solution: adopt a dog.

one of my favourite ads of all time.

Social Media Ad: Preply

🧪 Principle: Contrarian Negativity Pattern Break

Step 1: Stop the scroll with a negative hook "Don't, Don't, Don't"

Step 2: Do a complete 180: "Unless you want to [be the best]"

That pivot is where the persuasion hits.

Social Media Ad: Valueca

🧪 Principle: Visual Contrast

Present two contrasting realities using visual examples: life with vs. without your product.

Great Video Ad: CRAFTD

🧪 Principle: The Lollapalooza Effect

Charlie Munger has a concept called Lollapalooza: It's when you combine multiple persuasion techniques at once.

This ad combined the slow reveal, a unique POV, and a postponed reward.

Interesting Announcement > Boring Announcement

Full ad here.

"You are the product. You feeling something—that’s what sells." – Don Draper

If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪

The Ad Professor

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