Brilliant Ads: Marshall, Tesco, Pizza Hut
Brilliant Ads This WeekMarshall, Tesco, Pizza Hut & more. Hey, Ad Professor here. I'm no psychic, but I knew you'd be back. This is the place for ads. I have more for you this week. Let's go: Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Ad Professor Original: Marshall
Here's an ad I made for Marshall...
Great Ad: Tesco
🧪 Principle: The Emotional Play Turn a product feature into emotion. You're not selling trousers, you're selling future memories with their children.
Great Ad: Rockaxis Chile
🧪 Principle: The UI/Real Life Overlay Merge your product UI into the real world. This ad plays on the visual format of a music player overlay, but instead of a phone screen, it's real life.
Social Media Ad: Meet–Ting
🧪 Principle: Use Their Feature Against Them AI scheduling assistant, Meet-Ting, just used Calendly's own unsubscribe QR Code in their ad. For bonus points, they added their own subscribe link. Brilliant.
Social Media Ad: Pizza Hut
🧪 Principle: Hijack Cultural Moments Turn someone else's news (Ronaldo's engagement) into your own moment to shine: "Impossible to say no" to Pizza Hut.
Great Video Ad: Itsu
🧪 Principle: The Nostalgia Hit We live with Vine / Meme nostalgia. Find one that resonates with your target audience and use it to promote your product. Itsu hired the famous Wealdstone FC fan, The Wealdstone Raider, who went viral in 2014, to promote their dim sum. The video received over 6M views on TikTok in under a week and ended up all over the news. Full ad here. "Don’t bunt. Aim out of the ballpark. Aim for the company of immortals." – David Ogilvy If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, subscribe here. |
Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
Brilliant Ads This Week Avis, BetterHelp, Liquid Death, & more. Hey, Ad Professor here. Back in your inbox with the good stuff. No filler. Just the smartest ads on the internet this week. Let’s get into it: Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Avis Here's an ad I made for Avis. Great...
Brilliant Ads This Week Absolut, Pedigree, Preply, & more. Hey, Ad Professor here. Back with the only ad roundup worth opening. Fresh ads. Big ideas. No fluff. You know what to do: Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Absolut Here's an ad I made for Absolut. Great Ad: McDonald's 🧪...
Brilliant Ads This Week Disney, Lacoste, Corona & more. Hey, Ad Professor here. Grab your popcorn—and a pen. This one is entertainment and education in one. Let's get into it: Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Disneyland Here's a special ad I made for Disneyland's 70th...