Brilliant Ads: Guinness, OpenTable, Levi's & more.


Brilliant Ads This Week

Guinness, OpenTable, Levi's & more.


Hey,

Ad Professor here.

Let's stop scrolling past bad ads and study the ones that got it right, shall we?

This week's mix: Guinness, OpenTable, Levi's & more.


Ad Professor Original: Guinness

Here's an ad we made for Guinness


Do you want us to take a look at your ads?

We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...


Great Ad: OpenTable

🧪 Principle: Turn The Medium Into The Message

Don't just tell people to book.

Make the booking itself the creative.

OpenTable turned a restaurant receipt into a heartfelt Father's Day message.


Great Ad: Homecenter

🧪 Principle: Reframe The Familiar

Don't show your product.

Show how people imagine using it.

An ordinary home becomes the setting for extraordinary adventures.


Social Media Ad: Levi's

🧪 Principle: Absence Creates Attention

When FIFA covered the Levi's logo during the World Cup, it became even more noticeable.

Sometimes what you hide stands out more than what you show.


"The best marketing doesn't feel like marketing."
— Tom Fishburne

If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪

The Ad Professor

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