Brilliant Ads: Guinness, OpenTable, Levi's & more.
Brilliant Ads This WeekGuinness, OpenTable, Levi's & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Guinness, OpenTable, Levi's & more.
Ad Professor Original: Guinness
Here's an ad we made for Guinness Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Great Ad: OpenTable
🧪 Principle: Turn The Medium Into The Message Don't just tell people to book. Make the booking itself the creative. OpenTable turned a restaurant receipt into a heartfelt Father's Day message.
Great Ad: Homecenter
🧪 Principle: Reframe The Familiar Don't show your product. Show how people imagine using it. An ordinary home becomes the setting for extraordinary adventures.
Social Media Ad: Levi's
🧪 Principle: Absence Creates Attention When FIFA covered the Levi's logo during the World Cup, it became even more noticeable. Sometimes what you hide stands out more than what you show.
"The best marketing doesn't feel like marketing."
— Tom Fishburne
If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, subscribe here. |
Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
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