Brilliant Ads: Mastercard, Chupa Chups, Heinz & more.
Brilliant Ads This WeekMastercard, Chupa Chups, Heinz & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Mastercard, Chupa Chups, Heinz & more.
Ad Professor Original: Mastercard
Here's an ad we made for Mastercard. Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Great Ad: Chupa Chups — "No More Wrestling"
🧪 Principle: Dramatise the Fix For decades the wrapper fought back. Now it's tapped out.
Great Ad: Heinz — "Look Familiar?"
🧪 Principle: Shape Is the Logo While every brand fights for more screen time, Polaroid sells the opposite.
Social Media Ad: Corona — "It's Sunset Time"
🧪 Principle: Let Nature Brand It The sun goes down. The street pours a Corona.
"The consumer isn't a moron; she is your wife." — David Ogilvy If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, subscribe here. |
Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
Brilliant Ads FinTech Chime, Robinhood, Copilot Money & more. Hey, Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners. Each week: the best fintech ads running right now, and exactly what to steal from them. Fintech Ad of the Week: Chime 🧪 Principle: Show the money A fan of twenties, a black card, three pills: 3.75% APY, 70 point credit boost, 5% cash back. Every objection answered before the headline lands: sign up in minutes, bank...
Brilliant Ads This Week Old Spice, Carlsberg, Polaroid & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Old Spice, Carlsberg, Polaroid & more. Ad Professor Original: Old Spice Here's an ad we made for Old Spice Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help......
Brilliant Ads This Week Spotify, Durex, Rexona & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Spotify, Durex, Rexona & more. Ad Professor Original: Spotify Here's an ad we made for Spotify Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Great Ad:...