Brilliant Ads: Mastercard, Chupa Chups, Heinz & more.
Brilliant Ads This WeekMastercard, Chupa Chups, Heinz & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Mastercard, Chupa Chups, Heinz & more.
Ad Professor Original: Mastercard
Here's an ad we made for Mastercard. Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Great Ad: Chupa Chups — "No More Wrestling"
🧪 Principle: Dramatise the Fix For decades the wrapper fought back. Now it's tapped out.
Great Ad: Heinz — "Look Familiar?"
🧪 Principle: Shape Is the Logo While every brand fights for more screen time, Polaroid sells the opposite.
Social Media Ad: Corona — "It's Sunset Time"
🧪 Principle: Let Nature Brand It The sun goes down. The street pours a Corona.
"The consumer isn't a moron; she is your wife." — David Ogilvy If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, subscribe here. |
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The most creative ads on the internet - Meta, TikTok, Instagram and Print.
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