Brilliant Ads: Heineken, Aldi, Loop
Brilliant Ads This WeekHeineken, Aldi, Loop & more. Hey Ad Professor here. The ad gods were showing off this week. Big swings. Bold moves. Strap in, this one’s loaded... Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help...
Ad Professor Original: Heineken
Here's an ad I made for Heineken...
Great Ad: IKEA
🧪 Principle: Seasonal Hijacking Anchor your product to the season. Instead of saying "summer collection," show it feeling like summer.
Great Ad: Bimbo
🧪 Principle: Visual Double-Take Use a visual that tricks the brain, then resolves with a brand truth.
Social Media Ad: Aldi
🧪 Principle: Speak Your Audience's Language (Ironically) Hijack popular slang and use it ironically to add humour to your otherwise serious announcement.
Social Media Ad: Loop
🧪 Principle: The Humble Brag Apology Humble brag by apologising for how GOOD your product is.
Great TikTok Ad: NZ Cheap Cars
🧪 Principle: The Unexpected Flex Take something low-budget and ordinary, add something wildly out of place. Let the irony do the heavy lifting, and the internet do the rest. Because when a used car lot drops a Beyoncé-level thirst trap, you don’t scroll past, you share it. This video alone got 4M views in 5 days. And there's more. Full ad here. "We sell hope, not soap."
– David Ogilvy (on Dove)
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The Best Ads Breakdown
The best ads I've collected and the principles that made them scale.
Brilliant Ads This Week Tide, Oura, Lidl & more. Hey, Ad Professor here. This week? Chaos, craft, and campaigns that hit. Buckle up, it’s a good one. Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Tide Here's an ad I made for Tide... Great Ad: Oura 🧪 Principle: The Double Take Step 1: Use...
Brilliant Ads This Week Liquid Death, Tesco, Sennheiser & more. Hey, Ad Professor here. Minds were open. Budgets were big. Ideas? Even bigger. This week’s ads didn’t play it safe. Let’s get into it. Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Sennheiser Here's an ad I made for...
Brilliant Ads This Week WWF, Eurostar, Jumpspeak, & more. Hey, Ad Professor here. Got another great interview for you... This week I spoke with Hussein Kandil, Senior Director of Marketing at Visa MENA. Scroll on to get his marketing hot takes. Let's get into it: Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $ 50K+ monthly on ads and want expert help... APPLY HERE...