Brilliant Ads: Liquid Death, Tesco, Sennheiser
Brilliant Ads This WeekLiquid Death, Tesco, Sennheiser & more. Hey, Ad Professor here. Minds were open. Budgets were big. Ideas? Even bigger. This week’s ads didn’t play it safe. Let’s get into it. Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help...
Ad Professor Original: Sennheiser
Here's an ad I made for Sennheiser headphones...
Great Ad: Aeromexico
🧪 Principle: Daydream Anchoring Use everyday moments, like cloud-watching, to visualise your product’s promise. Turn imagination into aspiration, then make it feel attainable.
Great Ad: Tesco
🧪 Principle: Bait with Culture, End with Message Use a widely recognised cultural debate or reference to grab attention. Then finish with a knockout punch.
Social Media Ad: Liquid Death
🧪 Principle: Weaponise the Criticism Turn outrage into outreach by using backlash as creative fuel. When your brand is built to provoke, critics hand you free headlines.
Social Media Ad: Rose Skin
🧪 Principle: Interface Hijacking Great way to visualise your razor missing you because you've found a better alternative.
Great TikTok Ad: Solo Coffee
🧪 Principle: The 2-Second Hook The usual attention span when scrolling is 2 seconds. Use those first 2 seconds to grab attention... Like police storming the place. Full ad here. "You can’t bore your audience into paying attention." – Sally Hogshead If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, subscribe here. |
The Best Ads Breakdown
The best ads I've collected and the principles that made them scale.
Brilliant Ads This Week Tide, Oura, Lidl & more. Hey, Ad Professor here. This week? Chaos, craft, and campaigns that hit. Buckle up, it’s a good one. Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Tide Here's an ad I made for Tide... Great Ad: Oura 🧪 Principle: The Double Take Step 1: Use...
Brilliant Ads This Week Heineken, Aldi, Loop & more. Hey Ad Professor here. The ad gods were showing off this week. Big swings. Bold moves. Strap in, this one’s loaded... Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Heineken Here's an ad I made for Heineken... Great Ad: IKEA 🧪...
Brilliant Ads This Week WWF, Eurostar, Jumpspeak, & more. Hey, Ad Professor here. Got another great interview for you... This week I spoke with Hussein Kandil, Senior Director of Marketing at Visa MENA. Scroll on to get his marketing hot takes. Let's get into it: Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $ 50K+ monthly on ads and want expert help... APPLY HERE...