Brilliant Ads: Tide, Oura, Lidl
Brilliant Ads This WeekTide, Oura, Lidl & more. Hey, Ad Professor here. This week? Chaos, craft, and campaigns that hit. Buckle up, it’s a good one. Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help...
Ad Professor Original: Tide
Here's an ad I made for Tide...
Great Ad: Oura
🧪 Principle: The Double Take Step 1: Use a provocative visual/copy combo to interrupt the pattern Step 2: Resolve the tension with product relevance
Great Ad: Natural History Museum
🧪 Principle: The Witty Word Twist Take modern slang or cultural buzzwords and remix them with product- specific language to land a clever hook.
Social Media Ad: Meshki
🧪 Principle: Break The Frame Snap people out of their scroll by breaking the 4th wall...
Social Media Ad: Lidl
🧪 Principle: Clash Cultures for Laughs Put your product in a setting it clearly doesn’t belong in–like fine art– to grab attention and make people smile.
Great TikTok Ad: Specsavers
🧪 Principle: The Interactive Ad Turn your product's benefits into a playful visual, like a word search, to keep people engaged. You want to watch till the very end to reveal all the words. Full ad here. "Your brand is what people say about you when you’re not in the room."
– Jeff Bezos
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The Best Ads Breakdown
The best ads I've collected and the principles that made them scale.
Brilliant Ads This Week Liquid Death, Tesco, Sennheiser & more. Hey, Ad Professor here. Minds were open. Budgets were big. Ideas? Even bigger. This week’s ads didn’t play it safe. Let’s get into it. Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Sennheiser Here's an ad I made for...
Brilliant Ads This Week Heineken, Aldi, Loop & more. Hey Ad Professor here. The ad gods were showing off this week. Big swings. Bold moves. Strap in, this one’s loaded... Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Heineken Here's an ad I made for Heineken... Great Ad: IKEA 🧪...
Brilliant Ads This Week WWF, Eurostar, Jumpspeak, & more. Hey, Ad Professor here. Got another great interview for you... This week I spoke with Hussein Kandil, Senior Director of Marketing at Visa MENA. Scroll on to get his marketing hot takes. Let's get into it: Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $ 50K+ monthly on ads and want expert help... APPLY HERE...