Brilliant Ads: Pepsi, Argos, Audi & more.
Brilliant Ads This WeekPepsi, Argos, Audi & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Pepsi, Argos, Audi & more.
Ad Professor Original: Pepsi
Here's an ad we made for Pepsi Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Great Ad: Häagen-Dazs
🧪 Principle: Absence as proof No ice cream. Just the evidence it was devoured.
Great Ad: Argos
🧪 Principle: Own the insult They took “Argos is just a toy shop” and turned it into the ad. A fridge packaged like a toy proves the opposite.
Social Media Ad: Audi
🧪 Principle: Logo Recasting They turned the four rings into tennis balls. Wimbledon context. Audi branding. One clean visual.
"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."
— Leo Burnett, Founder of Leo Burnett Worldwide
If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, subscribe here. |
Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
Brilliant Ads FinTech Navy Federal, Upstart, Tangerine & NatWest, & more. Hey, Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners. Each week: the best fintech ads running right now, and exactly what to steal from them. THIS WEEK IN FINTECH ADS Mox Bank halved its cost per customer with its own AI. The model hunts for people likely to finish opening an account. Budget moves in real time. Account openings more than tripled. Optimise for...
Brilliant Ads FinTech Barclays, Wise, Chip & Lloyds, & more. Hey, Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners. Each week: the best fintech ads running right now, and exactly what to steal from them. THIS WEEK IN FINTECH ADS ChatGPT ads now open a chat with the brand's own agent. OpenAI started testing Sponsored Agents on 16 September, with select US advertisers. Ask a lender's agent "would I get approved?" The answer is a...
Brilliant Ads FinTech Cash App, Rocket Money, Plum & Zopa, & more. Hey, Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners. Each week: the best fintech ads running right now, and exactly what to steal from them. THIS WEEK IN FINTECH ADS AI-made ads won 19% more clicks. Labelling them cut clicks 31.5%. In NYU Stern's test, AI touch-ups on human designs moved nothing. Meta now adds its own AI labels. The disclosure call is leaving your...