Brilliant Ads: Pepsi, Argos, Audi & more.
Brilliant Ads This WeekPepsi, Argos, Audi & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Pepsi, Argos, Audi & more.
Ad Professor Original: Pepsi
Here's an ad we made for Pepsi Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Great Ad: Häagen-Dazs
🧪 Principle: Absence as proof No ice cream. Just the evidence it was devoured.
Great Ad: Argos
🧪 Principle: Own the insult They took “Argos is just a toy shop” and turned it into the ad. A fridge packaged like a toy proves the opposite.
Social Media Ad: Audi
🧪 Principle: Logo Recasting They turned the four rings into tennis balls. Wimbledon context. Audi branding. One clean visual.
"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."
— Leo Burnett, Founder of Leo Burnett Worldwide
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Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
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