Brilliant Ads FinTech

Cash App, Rocket Money, Plum & Zopa, & more.

Hey,

Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners.

Each week: the best fintech ads running right now, and exactly what to steal from them.

THIS WEEK IN FINTECH ADS

AI-made ads won 19% more clicks. Labelling them cut clicks 31.5%.

In NYU Stern's test, AI touch-ups on human designs moved nothing.

Meta now adds its own AI labels. The disclosure call is leaving your hands.

Bank UGC ads last a median 20 days. Editorial ads last 37.

Benly tracked 2,800 creatives from 21 banking brands on Meta.

Buy UGC for volume. Pay for polish if it has to last.

Meta now reads your landing page before your ad gets one impression.

Copy, visuals and page are judged together. No banned word needed to fail.

A clean ad pointing at a stale page is a rejected ad.

Do you want us to take a look at your ads?

We manage $100M+ a year in fintech ad spend. Want us to look at yours?

Overdraft coverage is a phone wrapped in bubble wrap. Nobody needs the word "cushion".

A text from your best friend lands on $623 left to spend. Someone circled it in red.

A £4,000 final, seen from behind the goal net, costs £19 a week.

A holiday packing list with one ticked box: the bank account.

AN AD WE MADE

One of ours for Amazon Kindle.

Six thousand books, and the picture is one thin grey line.

THIS WEEK FROM MULTIPLY

A lender's Google CTR jumped 70%. Most of the jump was maths.

Two shifts in the mix did it.

First, the account moved to brand-safe inventory only. Embedded video and below-the-fold placements went.

Impressions fell 34.4%. P-Max prospecting CTR rose 152.7%. The accidental clicks were gone.

Second, the Brand campaign grew impressions 58.5%. Its natural CTR sits around 65%.

Discovery and prospecting halved over the same stretch.

Report CTR by campaign type. Otherwise you take credit for a shrinking top of funnel.

Want this run on your account?

Read by people at Revolut · Coinbase · Mastercard · Kraken · eToro

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​Brilliant Ads FinTech​

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