Brilliant Ads: Spotify, Durex, Rexona & more.
Brilliant Ads This WeekSpotify, Durex, Rexona & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Spotify, Durex, Rexona & more.
Ad Professor Original: Spotify
Here's an ad we made for Spotify Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Great Ad: Durex
🧪 Principle: Seasonal Double Meaning One line. Two meanings. Instant fit.
Great Ad: Coca-Cola
🧪 Principle: Let Them See It Your own eyes fill in the Coke.
Social Media Ad: Rexona
🧪 Principle: Sponsor the Blind Spot Every time a ref raises the board or an arm goes up… there's Rexona — branding football's sweatiest moment.
"Nobody counts the number of ads you run; they just remember the impression you make."
— Bill Bernbach, co-founder of DDB
If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, subscribe here. |
Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
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