Brilliant Ads: Tesla, The Ordinary, CeraVe & more.
Brilliant Ads This WeekTesla, The Ordinary, CeraVe & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Tesla, The Ordinary, CeraVe & more.
Ad Professor Original: Tesla
Here's an ad we made for Tesla Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Great Ad: The Ordinary — "The Periodic Fable"
🧪 Principle: Honesty as differentiation You build trust by exposing your own category's BS. Calling out the industry's empty jargon positions the brand as the only honest one in the room.
Great Ad: Canva — "Make the Logo Bigger"
🧪 Principle: Show, don't tell Make the ad itself the product demo. Each billboard literally performs a Canva feature, and leans on insider humor so the target audience (designers) feels seen.
Social Media Ad: CeraVe — "Michael CeraVe"
🧪 Principle: Earned media before paid Manufacture intrigue so the audience spreads the story for you, and the paid spot becomes the payoff, not the starting gun. Curiosity + participation = reach money can't buy.
"The most powerful element in advertising is the truth."
— Bill Bernbach, co-founder of DDB
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Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
Brilliant Ads FinTech Embrace, CreditAssociates & VCX, & more. Hey, Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners. Each week: the best fintech ads running right now, and exactly what to steal from them. THIS WEEK IN FINTECH ADS Your oldest Facebook ad is four days old. TikTok's are 1,315. The longest running Facebook static in our last market pull had been live four days. On TikTok, three fintech ads are still running at 1,315 days...
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Brilliant Ads This Week Old Spice, Carlsberg, Polaroid & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Old Spice, Carlsberg, Polaroid & more. Ad Professor Original: Old Spice Here's an ad we made for Old Spice Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help......