Best Ads: Break The 4th Wall


Best Ads Breakdown: Break The 4th Wall

Breaking The 4th Wall, Selling The Problem, Specificity & The Purple Cow.

Hello!

It's The Ad Professor.

I’m the Al Capone of advertising.

Am I on the run from the police? Maybe. Who’s asking?

Do I have the best of advertising ready for you in this week’s newsletter? Correct.


🧪 Great Creative Ad: Volvo

Principle: Break The 4th Wall

Another example: Simply Orange


🧪 Great Social Media Ad: Orange Mobile

Principle: Sell The Problem

"Don't text and school"

In order for parents to understand your solution, they must be shown the hidden problem they don't see at school each day.


🧪 Great Creative Ad: Otta

Principle: Specificity Sells

The more specific the copy, the more emotion you can create.


🧪 Great TikTok Ad: Apple Pay

Principle: The Purple Cow

TikTok is flooded with young people doing influencer deals.

Apple Pay inverted this by collaborating with Grandma's.

Watch the full ad here.


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“If you are lucky enough to write a good advertisement, repeat it until it stops selling." - David Ogilvy

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The Ad Professor 🧪

Brilliant Ads Newsletter

The most creative ads on the internet - Meta, TikTok, Instagram and Print.

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