Breaking The 4th Wall, Selling The Problem, Specificity & The Purple Cow.
Hello!
It's The Ad Professor.
I’m the Al Capone of advertising.
Am I on the run from the police? Maybe. Who’s asking?
Do I have the best of advertising ready for you in this week’s newsletter? Correct.
Another example: Simply Orange
"Don't text and school"
In order for parents to understand your solution, they must be shown the hidden problem they don't see at school each day.
The more specific the copy, the more emotion you can create.
TikTok is flooded with young people doing influencer deals.
Apple Pay inverted this by collaborating with Grandma's.
Watch the full ad here.
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The Ad Professor 🧪
The best ads I've collected and the principles that made them scale.
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