Brilliant Ads: JBL, BIC, Superbock
Brilliant Ads This WeekJBL, BIC, Superbock & more. Hey, Ad Professor here. Some ads shout. Some ads whisper. These ones sell. Let’s unpack why they work. Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Ad Professor Original: JBL
Here's an ad I made for JBL.
Great Ad: BIC
🧪 Principle: The Time Machine Metaphor Use nostalgia + modern language to create an instant cultural bridge. Old habit → new context → punchline.
Great Ad: Axe
🧪 Principle: The Enemy of Cool Define what’s uncool so your product becomes the antidote.
Social Media Ad: Superbock
🧪 Principle: The Pop-Culture Hijack Hijack a trending phrase or lyric, and make it unmistakably yours.
Social Media Ad: Jumpspeak
🧪 Principle: Meme Hijacking for Purchase Intent Turn a viral meme format into a direct-response ad without losing humour.
Great Video Ad: Smashers Burgers
🧪 Principle: The Criminal Trojan Horse Step 1: Hook them with news. Step 2: Hijack the frame into an ad. Watch the full video here. "Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone."
– David Ogilvy
If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, subscribe here. |
Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
Brilliant Ads This Week Nike, KFC, Opal & more. Hey, Ad Professor here. Another week, another set of brilliant ads. Let’s get into it. Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Nike Here's an ad I made for Nike... Great Ad: KFC 🧪 Principle: Show the Fail, Sell the Fix Step 1: Amplify the...
Brilliant Ads This Week Loctite, Apple, H&M, & more. Hey, Ad Professor here. Let’s stop scrolling past bad ads and study the ones that got it right, shall we? This week’s mix: Loctite, Apple, H&M and more Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: JBL Here's an ad we made for JBL. Great Ad:...
Brilliant Ads This Week Strava, Heinz, Walmart, & more. Hey, Ad Professor here. New week. New ads. Same obsession with what makes them brilliant. Let's get into it: Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Strava Here's an ad we made for Strava. Great Ad: Heinz Shanghai 🧪 Principle:...