Brilliant Ads: JBL, BIC, Superbock
Brilliant Ads This WeekJBL, BIC, Superbock & more. Hey, Ad Professor here. Some ads shout. Some ads whisper. These ones sell. Let’s unpack why they work. Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Ad Professor Original: JBL
Here's an ad I made for JBL.
Great Ad: BIC
🧪 Principle: The Time Machine Metaphor Use nostalgia + modern language to create an instant cultural bridge. Old habit → new context → punchline.
Great Ad: Axe
🧪 Principle: The Enemy of Cool Define what’s uncool so your product becomes the antidote.
Social Media Ad: Superbock
🧪 Principle: The Pop-Culture Hijack Hijack a trending phrase or lyric, and make it unmistakably yours.
Social Media Ad: Jumpspeak
🧪 Principle: Meme Hijacking for Purchase Intent Turn a viral meme format into a direct-response ad without losing humour.
Great Video Ad: Smashers Burgers
🧪 Principle: The Criminal Trojan Horse Step 1: Hook them with news. Step 2: Hijack the frame into an ad. Watch the full video here. "Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone."
– David Ogilvy
If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, subscribe here. |
Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
Brilliant Ads This Week Ray-Ban, Meta, Burger King & more. Hey, Ad Professor here. Another week, another round of ads that slap. The kind that convert and get shared. Let’s break down what made them work. Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Ray-Ban x Meta Here's an ad I made for...
Brilliant Ads This Week Adidas, Chat-GPT, TEAC, & more. Hey, Ad Professor here. The algorithm might feed you noise; this newsletter brings the signal. Let’s talk ads that actually do the job. Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Adidas Here's an ad I made for Adidas. Great Ad: TEAC 🧪...
Brilliant Ads This Week Spotify, Huel, Mous, & more. Hey, Ad Professor here. Think of this as your favourite group chat, but it’s just me sending the best ads of the week. Enjoy the scroll. Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Spotify Here's an ad I made for Spotify. Great Ad: Joseph...