Brilliant Ads: Nike, KFC, Opal

Published 3 months ago • 1 min read

Brilliant Ads This Week

Nike, KFC, Opal & more.

Hey,

Ad Professor here.

Another week, another set of brilliant ads.

Let’s get into it.

Want your ads to perform like the best in the business?

We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...

APPLY HERE

Ad Professor Original: Nike

Here's an ad I made for Nike...

Great Ad: KFC

🧪 Principle: Show the Fail, Sell the Fix

Step 1: Amplify the worst-case scenario

Step 2: offer a solution, aka your product

Great Ad: Alzheimer's Foundation

🧪 Principle: The Familiar Frustration

Take a digital cue we all recognise (like buffering) and recontextualise it to visualise a deeper emotional truth, in this case, memory loss.

Social Media Ad: Opal

🧪 Principle: Seize The Memes of Production

Social Media Ad: TobyX

🧪 Principle: Search Visualisation

Turn your audience’s intent into your ad.

Use interface cues (search bars, chats, notifications) to mirror people's real-world actions when looking for you.

Feels familiar, relatable, and instantly clickable.

Great Video Ad: Judy's Family Cafe

🧪 Principle: Make Ads That Don't Look Like Ads

Hook them in with a scroll-stopping intro.

Divert to your product.

If 'never let them know your next move' were an ad.

Full ad here.

"Stopping advertising to save money is like stopping your watch to save time."

– Henry Ford

If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪

The Ad Professor

PS. Want more content? Follow me on X: @The_AdProfessor

& if you've been forwarded this email, subscribe here.

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