Brilliant Ads: Colgate, Durex, Grammarly & more.
Brilliant Ads This WeekColgate, Durex, Grammarly & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Colgate, Durex, Grammarly & more.
Ad Professor Original: Colgate
Here's an ad we made for Colgate
Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Great Ad: Durex
🧪 Principle: Visual Exaggeration Don’t explain the problem. Make it absurdly obvious.
Great Ad: Grammarly
🧪 Principle: Show The Stakes Don’t sell the feature. Show the consequence.
Social Media Ad: Fiverr
🧪 Principle: Flip The Fear Take the scary headline. Turn it into the benefit.
Social Media Ad: McDelivery
🧪 Principle: Sell The Outcome Don't sell the process. Sell the outcome.
"Good copywriting is like a good salesman: it must speak to one person at a time, in language they understand, about something they care about." – David Ogilvy If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, subscribe here. |
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The most creative ads on the internet - Meta, TikTok, Instagram and Print.
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