Brilliant Ads: Strava, Heinz, Walmart
Brilliant Ads This WeekStrava, Heinz, Walmart, & more. Hey, Ad Professor here. New week. New ads. Same obsession with what makes them brilliant. Let's get into it: Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Ad Professor Original: Strava
Here's an ad we made for Strava.
Great Ad: Heinz Shanghai
🧪 Principle: Flatter Their Identity Don’t just sell the product. Sell who the product says they are. This campaign doesn’t claim Heinz is the tastiest or healthiest. It suggests Heinz is where the winners go.
Great Ad: Dolmio
🧪 Principle: The Double Take Visual Give people a visual of your product they can't ignore. The AHA moment is in the second look.
Social Media Ad: Joe & the Juice
🧪 Principle: Interface Hijacking (ChatGPT Edition) Use a fake AI response to humorously overstate how good your product is.
Social Media Ad: GAIL's
🧪 Principle: Hijack The Viral Launch A late-night photo of GAIL’s, looking like Edward Hopper’s Nighthawks, goes viral. The photo gets 3.5M views. GAIL’s reposts it, partners with the photographer, and gifts the woman in the shot a year of free coffee. Not all great campaigns start with a brief. Spot the moment, then own it.
Great TikTok Ad: Maezen
🧪 Principle: BTS > Ads that look like ads This clothing brand went viral on Black Friday. But not for their 'Anti'-Black Friday ad. But for the BTS. 300K+ views on TikTok. 30K+ likes on Instagram. Just a raw, unfiltered look at the process. Proof that people don’t want more ads. They want honesty. Watch the full video here. "The opposite of a good idea can also be a good idea."
– Rory Sutherland
If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, subscribe here. |
Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
Brilliant Ads This Week Nike, KFC, Opal & more. Hey, Ad Professor here. Another week, another set of brilliant ads. Let’s get into it. Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Nike Here's an ad I made for Nike... Great Ad: KFC 🧪 Principle: Show the Fail, Sell the Fix Step 1: Amplify the...
Brilliant Ads This Week Loctite, Apple, H&M, & more. Hey, Ad Professor here. Let’s stop scrolling past bad ads and study the ones that got it right, shall we? This week’s mix: Loctite, Apple, H&M and more Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: JBL Here's an ad we made for JBL. Great Ad:...
Brilliant Ads This Week Zoom, ASOS, Adidas, & more. Hey, Ad Professor here. Back to feed your ad-starved soul, this fine Thursday. Let's get into it: Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Zoom Here's a Halloween ad I made for Zoom. Great Ad: IKEA 🧪 Principle: Lead With Emotion, Not The...