Brilliant Ads: Strava, Heinz, Walmart
Brilliant Ads This WeekStrava, Heinz, Walmart, & more. Hey, Ad Professor here. New week. New ads. Same obsession with what makes them brilliant. Let's get into it: Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Ad Professor Original: Strava
Here's an ad we made for Strava.
Great Ad: Heinz Shanghai
🧪 Principle: Flatter Their Identity Don’t just sell the product. Sell who the product says they are. This campaign doesn’t claim Heinz is the tastiest or healthiest. It suggests Heinz is where the winners go.
Great Ad: Dolmio
🧪 Principle: The Double Take Visual Give people a visual of your product they can't ignore. The AHA moment is in the second look.
Social Media Ad: Joe & the Juice
🧪 Principle: Interface Hijacking (ChatGPT Edition) Use a fake AI response to humorously overstate how good your product is.
Social Media Ad: GAIL's
🧪 Principle: Hijack The Viral Launch A late-night photo of GAIL’s, looking like Edward Hopper’s Nighthawks, goes viral. The photo gets 3.5M views. GAIL’s reposts it, partners with the photographer, and gifts the woman in the shot a year of free coffee. Not all great campaigns start with a brief. Spot the moment, then own it.
Great TikTok Ad: Maezen
🧪 Principle: BTS > Ads that look like ads This clothing brand went viral on Black Friday. But not for their 'Anti'-Black Friday ad. But for the BTS. 300K+ views on TikTok. 30K+ likes on Instagram. Just a raw, unfiltered look at the process. Proof that people don’t want more ads. They want honesty. Watch the full video here. "The opposite of a good idea can also be a good idea."
– Rory Sutherland
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Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
Brilliant Ads This Week Zoom, ASOS, Adidas, & more. Hey, Ad Professor here. Back to feed your ad-starved soul, this fine Thursday. Let's get into it: Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Zoom Here's a Halloween ad I made for Zoom. Great Ad: IKEA 🧪 Principle: Lead With Emotion, Not The...
Brilliant Ads This Week Snickers, The Ordinary, British Airways, & more. Hey, Ad Professor here. Think of this as your favourite group chat, but every message is an ad worth stealing. Let’s get into it. Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Sickers Here's a Halloween ad I made for...
Brilliant Ads This Week JBL, BIC, Superbock & more. Hey, Ad Professor here. Some ads shout. Some ads whisper. These ones sell. Let’s unpack why they work. Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: JBL Here's an ad I made for JBL. Great Ad: BIC 🧪 Principle: The Time Machine Metaphor Use...