Brilliant Ads: Vanish, British Airways, Heinz & more.
Brilliant Ads This WeekVanish, British Airways, Heinz & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Vanish, British Airways, Heinz & more.
Ad Professor Original: Vanish
Here's an ad we made for Vanish Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Great Ad: British Airways
🧪 Principle: In A Blink 10x your product benefit by fixing famous historic moments (like the missing arms of the statue of Venus or the Sphinx's nose)
Great Ad: Heinz
🧪 Principle: Borrow The Flag Turn your product into a cultural symbol. Instant meaning. Instant share.
Social Media Ad: Loop
🧪 Principle: Seize The Memes Of Production Use a familiar line. Then flip the punchline with the product.
Social Media Ad: McDonald's
🧪 Principle: Interface Hacking Use a familiar interface - e.g. a Spotify playlist.
"A change in perspective is worth 50 IQ points."
- Charlie Munger
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The most creative ads on the internet - Meta, TikTok, Instagram and Print.
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