Brilliant Ads: Loctite, Apple, H&M
Brilliant Ads This WeekLoctite, Apple, H&M, & more. Hey, Ad Professor here. Let’s stop scrolling past bad ads and study the ones that got it right, shall we? This week’s mix: Loctite, Apple, H&M and more Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Ad Professor Original: JBL
Here's an ad we made for JBL.
Great Ad: Loctite
🧪 Principle: Hijack Historic Moments 10x your product benefit by fixing famous historic moments (like the missing arms of the statue of Venus or the Sphinx’s nose)
Great Ad: iPod Shuffle
🧪 Principle: Lifestyle > Features Don’t describe your product’s features. Embed your product into the user's world.
Social Media Ad: AG1
🧪 Principle: Interface Hijacking Use a familiar interface to stop the scroll. Instantly makes people want to click.
Social Media Ad: My Way Up
🧪 Principle: Hyper Specific Problem Hook Step 1: Pick a common hyper specific pain point (Psoriasis) Step 2: Turn it into the #1 enemy Step 3: Present the solution (Your product)
Great TikTok Ad: H&M
🧪 Principle: The 10x Product Demo Don’t show your product. Turn it into a story people want to watch. Watch the full video here. "Big data all comes from the same place: the past."
– Rory Sutherland
If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, subscribe here. |
Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
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