Brilliant Ads: Loctite, Apple, H&M

Published about 2 months ago • 1 min read

Brilliant Ads This Week

Loctite, Apple, H&M, & more.

Hey,

Ad Professor here.

Let’s stop scrolling past bad ads and study the ones that got it right, shall we?

This week’s mix: Loctite, Apple, H&M and more

Want your ads to perform like the best in the business?

We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...

APPLY HERE

Ad Professor Original: JBL

Here's an ad we made for JBL.

Great Ad: Loctite

🧪 Principle: Hijack Historic Moments

10x your product benefit by fixing famous historic moments (like the missing arms of the statue of Venus or the Sphinx’s nose)

Great Ad: iPod Shuffle

🧪 Principle: Lifestyle > Features

Don’t describe your product’s features.

Embed your product into the user's world.

Social Media Ad: AG1

🧪 Principle: Interface Hijacking

Use a familiar interface to stop the scroll. Instantly makes people want to click.

Social Media Ad: My Way Up

🧪 Principle: Hyper Specific Problem Hook

Step 1: Pick a common hyper specific pain point (Psoriasis)

Step 2: Turn it into the #1 enemy

Step 3: Present the solution (Your product)

Great TikTok Ad: H&M

🧪 Principle: The 10x Product Demo

Don’t show your product. Turn it into a story people want to watch.

Watch the full video here.

"Big data all comes from the same place: the past."

– Rory Sutherland

If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪

The Ad Professor

PS. Want more content? Follow me on X: @The_AdProfessor

& if you've been forwarded this email, subscribe here.

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