Brilliant Ads: Zoom, ASOS, Adidas
Brilliant Ads This WeekZoom, ASOS, Adidas, & more. Hey, Ad Professor here. Back to feed your ad-starved soul, this fine Thursday. Let's get into it: Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Ad Professor Original: Zoom
Here's a Halloween ad I made for Zoom.
Great Ad: IKEA
🧪 Principle: Lead With Emotion, Not The Product This campaign doesn’t sell furniture; it sells life’s most human, raw, and transitional moments. The product sits quietly in the background, letting the emotion lead.
Great Ad: Loteria Escoge-2
🧪 Principle: Hijack The Cognitive Reward Don't spell it out. Give your audience just enough info to put the punchline together. It'll land harder.
Social Media Ad: ASOS x Adidas
🧪 Principle: Sensitive Interface Hijacking Scroll-stopper disguised as a system message. A fake ‘sensitive content’ overlay triggers an automatic pause. It mimics the platform UI, making your audience stop without even thinking.
Social Media Ad: Auria
🧪 Principle: Fake iMessage as Hilarious Tension-Builder Hijack real-life tension for relatable comedy Just raw UI, zero polish, a simple screenshot, which is exactly why it feels authentic.
Great Video Ad: Barefoot Wines
🧪 Principle: Mock The Format Barefoot Wines mimics a hyper-specific content genre (meal prep TikToks). Even better? It twists the format into satire. It earns laughs without punching down. The humour comes from how seriously the absurd is presented, not from mocking people directly. Brilliant. Watch the full video here. "A change in perspective is worth 80 IQ points."
– Rory Sutherland
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Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
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