Brilliant Ads: Ray-Ban, Meta, Burger King

Published about 2 months ago • 1 min read

Brilliant Ads This Week

Ray-Ban, Meta, Burger King & more.

Hey,

Ad Professor here.

Another week, another round of ads that slap.

The kind that convert and get shared.

Let’s break down what made them work.

Want your ads to perform like the best in the business?

We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...

APPLY HERE

Ad Professor Original: Ray-Ban x Meta

Here's an ad I made for Ray-Ban x Meta Glasses.

Great Ad: Burger King

🧪 Principle: Double Meaning, Double Impact

Use layered language that says two things at once — emotional truth + product truth.

Great Ad: Isidoro

🧪 Principle: Hijack the AI Discourse

Perfect example of "ride the wave, but make it your own."

Social Media Ad: Rimowa

🧪 Principle: Cute Scroll-Stopper

When in doubt, deploy a dog. It’s a universal attention-grabber.

Especially when styled with clean product visuals.

Social Media Ad: Jumpspeak

🧪 Principle: Create the Hero & The Enemy

Step 1: Create an enemy: Free apps and overpriced tutors are positioned as the problem.

Step 2: Introduces the founder as the hero (the solution) - it personalises the brand and creates connection.

Great Video Ad: MESHKI

🧪 Principle: Pattern Interrupt Hijack

This ad hijacks your interface to momentarily break reality.

It tricks your brain into believing you're experiencing a real interruption, then uses that confusion to capture full attention.

Genius.

Watch the full video here.

"A change in perspective is worth 80 IQ points." – Rory Sutherland

If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪

The Ad Professor

PS. Want more content? Follow me on X: @The_AdProfessor

& if you've been forwarded this email, subscribe here.

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