Brilliant Ads: Ray-Ban, Meta, Burger King
Brilliant Ads This WeekRay-Ban, Meta, Burger King & more. Hey, Ad Professor here. Another week, another round of ads that slap. The kind that convert and get shared. Let’s break down what made them work. Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Ad Professor Original: Ray-Ban x Meta
Here's an ad I made for Ray-Ban x Meta Glasses.
Great Ad: Burger King
🧪 Principle: Double Meaning, Double Impact Use layered language that says two things at once — emotional truth + product truth.
Great Ad: Isidoro
🧪 Principle: Hijack the AI Discourse Perfect example of "ride the wave, but make it your own."
Social Media Ad: Rimowa
🧪 Principle: Cute Scroll-Stopper When in doubt, deploy a dog. It’s a universal attention-grabber. Especially when styled with clean product visuals.
Social Media Ad: Jumpspeak
🧪 Principle: Create the Hero & The Enemy Step 1: Create an enemy: Free apps and overpriced tutors are positioned as the problem. Step 2: Introduces the founder as the hero (the solution) - it personalises the brand and creates connection.
Great Video Ad: MESHKI
🧪 Principle: Pattern Interrupt Hijack This ad hijacks your interface to momentarily break reality. It tricks your brain into believing you're experiencing a real interruption, then uses that confusion to capture full attention. Genius. Watch the full video here. "A change in perspective is worth 80 IQ points." – Rory Sutherland If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, subscribe here. |
Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
Brilliant Ads This Week Adidas, Chat-GPT, TEAC, & more. Hey, Ad Professor here. The algorithm might feed you noise; this newsletter brings the signal. Let’s talk ads that actually do the job. Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Adidas Here's an ad I made for Adidas. Great Ad: TEAC 🧪...
Brilliant Ads This Week Spotify, Huel, Mous, & more. Hey, Ad Professor here. Think of this as your favourite group chat, but it’s just me sending the best ads of the week. Enjoy the scroll. Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Spotify Here's an ad I made for Spotify. Great Ad: Joseph...
Brilliant Ads This Week Lime, Nikon, Heinz, & more. Hey, Ad Professor here. Inbox feeling a little smarter already? That’s what happens when you open the only ad roundup that actually matters. Let’s go: Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Heinz Here's an ad I made for Heinz on a...