Brilliant Ads: Adidas, Chat-GPT, TEAC
Brilliant Ads This WeekAdidas, Chat-GPT, TEAC, & more. Hey, Ad Professor here. The algorithm might feed you noise; this newsletter brings the signal. Let’s talk ads that actually do the job. Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help...
Ad Professor Original: Adidas
Here's an ad I made for Adidas.
Great Ad: TEAC
🧪 Principle: Visual Mic Drop Take your product’s benefit to an absurd extreme. This ad is like a visual slap in the face. Equal parts unsettling and unforgettable.
Great Ad: Chat-GPT
🧪 Principle: Product-As-Lifestyle Place your product not at the centre but as part of everyday situations. For Chat GPT, this campaign humanises the tool without feeding into the fear that it will replace us–but it will work for us.
Social Media Ad: My Helsinki
🧪 Principle: Personify The Brand Make the brand behave, speak, or think like a real person. It builds instant connection and breaks the fourth wall—especially powerful in digital formats.
Social Media Ad: Camper
🧪 Principle: Product As The Punchline No text needed. The image is the idea.
Great Video Ad: Curry's
🧪 Principle: The Ridiculous Sex Hook "Sex sells" - Curry's flipped this outdated ad principle on its head with a hilarious twist. This ad got over 5M organic views in under 24 hours. Full ad here. "If it doesn’t sell, it isn’t creative."
– David Ogilvy
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Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
Brilliant Ads This Week Ray-Ban, Meta, Burger King & more. Hey, Ad Professor here. Another week, another round of ads that slap. The kind that convert and get shared. Let’s break down what made them work. Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Ray-Ban x Meta Here's an ad I made for...
Brilliant Ads This Week Spotify, Huel, Mous, & more. Hey, Ad Professor here. Think of this as your favourite group chat, but it’s just me sending the best ads of the week. Enjoy the scroll. Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Spotify Here's an ad I made for Spotify. Great Ad: Joseph...
Brilliant Ads This Week Lime, Nikon, Heinz, & more. Hey, Ad Professor here. Inbox feeling a little smarter already? That’s what happens when you open the only ad roundup that actually matters. Let’s go: Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Heinz Here's an ad I made for Heinz on a...