Best Ads This Week: Christmas Edition
Best Ads This WeekApple, Nike, Barilla, and more. ​ Ho Ho Ho, Have you checked your stocking? I’ve packed it full of the best Christmas ads this week. ​
Ad Professor Original: Apple
Here's an ad I made for Apple... We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here. ​ ​
Great ad: Nike
🧪 Principle: 2 + 2 = ? Set up the 2 + 2 and let them figure it out... (Hint - Santa wears Jordans)
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Great ad: Barilla
🧪 Principle: Visual Slotting Don't have a seasonal product? Slot it into a seasonal ad.
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Social media ad: McDelivery
🧪 Principle: The Audience Split Everyone is making ads for people who love Christmas. McDonald's made this one to appeal to the other half.
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Social media ad: Rose Skin Co.
🧪 Principle: The Product Christmas Tree ​ ​
Great TikTok ad: Cadbury's
🧪 Principle: Phone Call POV Bring your audience into the ad by adding them to a phone call with Santa. Watch the full video here. "The seasons give you a ready-made narrative. The trick is to make it feel personal to your audience, not generic."
- Rory Sutherland
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The Best Ads Breakdown
The best ads I've collected and the principles that made them scale.
Best Ads This Week KitKat, Kellogg's, Cadbury, and more. Hey, Are you addicted to ads? Can't stop thinking about great copywriting? I've got you. Here are this week's picks: Ad Professor Original: KitKat Here's an ad I made for KitKat... We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here. Great ad: Kellogg's 🧪 Principle: The Lollapalooza Effect Charlie Munger has an idea called...
Best Ads This Week Uber, Better Help, Australian Lamb, and more. So many great ads. And it's only January. It looks like we're in for a great year. Strap in. Ad Professor Original: Apple AirPods Max Here's an ad I made for Apple AirPods Max... We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here. Great ad: Uber 🧪 Principle: The 10x Visualisation Uber using playful visualisations of people's...
Best Ads This Week YouTube, Asics, Carlsberg, and more. Feeling blue? Say no more. Ad Professor reporting for duty With the best ads from the week: Ad Professor Original: Youtube Premium Here's an ad I made for Youtube Premium... We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here. Great ad: Asics 🧪 Principle: The Visual Remedy A fun way to showcase your product as the solution. Great ad:...