Best Ads This WeekApple, Nike, Barilla, and more. Ho Ho Ho, Have you checked your stocking? I’ve packed it full of the best Christmas ads this week.
Ad Professor Original: Apple
Here's an ad I made for Apple... We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here.
Great ad: Nike
🧪 Principle: 2 + 2 = ? Set up the 2 + 2 and let them figure it out... (Hint - Santa wears Jordans)
Great ad: Barilla
🧪 Principle: Visual Slotting Don't have a seasonal product? Slot it into a seasonal ad.
Social media ad: McDelivery
🧪 Principle: The Audience Split Everyone is making ads for people who love Christmas. McDonald's made this one to appeal to the other half.
Social media ad: Rose Skin Co.
🧪 Principle: The Product Christmas Tree
Great TikTok ad: Cadbury's
🧪 Principle: Phone Call POV Bring your audience into the ad by adding them to a phone call with Santa. Watch the full video here. "The seasons give you a ready-made narrative. The trick is to make it feel personal to your audience, not generic."
- Rory Sutherland
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The best ads I've collected and the principles that made them scale.
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