Best Ads This Week: Christmas Edition


Best Ads This Week

Apple, Nike, Barilla, and more.


Ho Ho Ho,

Have you checked your stocking?

I’ve packed it full of the best Christmas ads this week.

Ad Professor Original: Apple

Here's an ad I made for Apple...

We’ve helped multiple billion-dollar companies get their best-performing ads.

If you're spending $50K+ on advertising per month and need help...

Apply here.

Great ad: Nike

🧪 Principle: 2 + 2 = ?

Set up the 2 + 2 and let them figure it out...

(Hint - Santa wears Jordans)

Great ad: Barilla

🧪 Principle: Visual Slotting

Don't have a seasonal product? Slot it into a seasonal ad.

Social media ad: McDelivery

🧪 Principle: The Audience Split

Everyone is making ads for people who love Christmas.

McDonald's made this one to appeal to the other half.

Social media ad: Rose Skin Co.

🧪 Principle: The Product Christmas Tree

Great TikTok ad: Cadbury's

🧪 Principle: Phone Call POV

Bring your audience into the ad by adding them to a phone call with Santa.

Watch the full video here.


"The seasons give you a ready-made narrative. The trick is to make it feel personal to your audience, not generic."
- Rory Sutherland

If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪

I read every reply and it helps with my email score.

The Ad Professor

PS. Want more content? Follow me on X: @The_AdProfessor

& if you've been forwarded this email, Subscribe here.

Brilliant Ads Newsletter

The most creative ads on the internet - Meta, TikTok, Instagram and Print.

Read more from Brilliant Ads Newsletter

Brilliant Ads This Week Whoop, Huggies, Burger King & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Whoop, Huggies, Burger King & more. Ad Professor Original: Whoop Here's an ad we made for Whoop Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Great...

Brilliant Ads This Week BIC, Mirinda, Friendster, & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: BIC, Mirinda, Friendster, & more. Ad Professor Original: BIC Here's an ad we made for BIC Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Great Ad:...

Brilliant Ads This Week Asana, KitKat, iPod & more. Hey, Ad Professor here. Let's stop scrolling past bad ads and study the ones that got it right, shall we? This week's mix: Asana, KitKat, iPod & more. Ad Professor Original: Asana Here's an ad we made for Asana Do you want us to take a look at your ads? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $100K+ monthly on ads and want expert help... APPLY HERE Great Ad: KitKat 🧪...