Best Ads This Week: Christmas Edition
Best Ads This WeekApple, Nike, Barilla, and more. Ho Ho Ho, Have you checked your stocking? I’ve packed it full of the best Christmas ads this week.
Ad Professor Original: Apple
Here's an ad I made for Apple... We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here.
Great ad: Nike
🧪 Principle: 2 + 2 = ? Set up the 2 + 2 and let them figure it out... (Hint - Santa wears Jordans)
Great ad: Barilla
🧪 Principle: Visual Slotting Don't have a seasonal product? Slot it into a seasonal ad.
Social media ad: McDelivery
🧪 Principle: The Audience Split Everyone is making ads for people who love Christmas. McDonald's made this one to appeal to the other half.
Social media ad: Rose Skin Co.
🧪 Principle: The Product Christmas Tree
Great TikTok ad: Cadbury's
🧪 Principle: Phone Call POV Bring your audience into the ad by adding them to a phone call with Santa. Watch the full video here. "The seasons give you a ready-made narrative. The trick is to make it feel personal to your audience, not generic."
- Rory Sutherland
If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, Subscribe here. |
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