Brilliant Ads: TikTok, Domino's, Aldi
Brilliant Ads This WeekTikTok, Domino's, Aldi & more. Hey, Ad Professor here. Been quiet? Only because the ad world’s been loud. I’ve sifted through the noise and pulled the best of the best. Here’s your weekly dose of creative that actually hits... Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help...
Ad Professor Original: American Lung Association
Here's an anti-smoking ad I made for the American Lung Association...
Great Ad: TikTok
🧪 Principle: Reframe Purpose TikTok is reframing its platform as the new Google. It frames TikTok as the catalyst: The platform empowers the viewer’s potential.
Great Ad: Domino's
🧪 Principle: Visual POV Immersion The absurd POV helps you feel the relief of getting the product. It creates an "I've been there" moment.
Social Media Ad: Aldi
🧪 Principle: Punch Upwards If you're a commodity product, don't be afraid of punching up at luxury goods. Here's Aldi mocking M&S's "Strawberry & Cream Sandwich" released earlier this week.
Social Media Ad: ASOS
🧪 Principle: Relevant Interface Hijacking Use a popular interface to stop the scroll. Even better if it's relevant, like using this weather app format during the UK's heatwave.
Great TikTok Ad: Coco Vodka
🧪 Principle: Optimize for Shareability Don't create ads that look like ads. Create ads that people will want to share with their friends. This ad has over 4M views across TikTok and Instagram. The reason? You want to share this in the group chat. Full ad here. "Stopping advertising to save money is like stopping your watch to save time."
– Henry Ford
If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, subscribe here. |
The Best Ads Breakdown
The best ads I've collected and the principles that made them scale.
Brilliant Ads This Week Corona, Economist, Canva & more. Hey, Ad Professor here. Missed me since we last spoke? Don't worry, I was just busy gathering the best ads in the world. Here comes your weekly dose: Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Corona Here's an ad I made for Corona......
Brilliant Ads This Week Nutella, Lynx, McDonald's & more. Hey, Ad Professor here. Another great week for ads and advertisers. Here’s what stood out last week: Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Nutella Here's an ad I made for Nutella... Great Ad: McDonald's 🧪 Principle:...
Brilliant Ads This Week Uber Eats, Economist, Claro & more. Hey, Ad Professor here. Stop scrolling if you're alergic to great advertising! Consider your self warned... Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Uber Eats Here's an ad I made for Uber Eats... Great Ad: The Economist 🧪...