Brilliant Ads: Uber Eats, Economist, Claro
Brilliant Ads This WeekUber Eats, Economist, Claro & more. Hey, Ad Professor here. Stop scrolling if you're alergic to great advertising! Consider your self warned... Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help...
Ad Professor Original: Uber Eats
Here's an ad I made for Uber Eats...
Great Ad: The Economist
🧪 Principle: Flip the Threat Reframe the fear your audience already feels, then put them back in control.
Great Ad: Claro Insurance
🧪 Principle: Visualise the Pain Make the worst-case scenario impossible to ignore. "Cell phone electric failure insurance."
Social Media Ad: Ritual Vitamins
🧪 Principle: Embed the Product in Daily Life Make your product part of the user's routine, not an extra task.
Social Media Ad: Spark Cleaner App
🧪 Principle: Hijack Urgency Create a sense of immediate risk, then offer the instant fix.
Great TikTok Ad: Pure Sport
🧪 Principle: Justify the Price, Elevate the Value Don’t apologise for being expensive, explain why it’s worth it. Full ad here. "Just do it."
– Dan Wieden
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The Best Ads Breakdown
The best ads I've collected and the principles that made them scale.
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