Brilliant Ads: Nutella, Lynx, McDonald's
Brilliant Ads This WeekNutella, Lynx, McDonald's & more. Hey, Ad Professor here. Another great week for ads and advertisers. Here’s what stood out last week: Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help...
Ad Professor Original: Nutella
Here's an ad I made for Nutella...
Great Ad: McDonald's
🧪 Principle: Rewrite History in Your Favour Use iconic historical styles to reframe your product as timeless.
Great Ad: Lynx
🧪 Principle: Force Physical Interaction Add something real to your ad that people can’t resist engaging with. Bonus points for making it hilarious (like making people sniff a crotch).
Social Media Ad: Equip Foods
🧪 Principle: Seize The Memes Of Production
Social Media Ad: Rose Skin Co
🧪 Principle: Kill All Competition Don't just pitch yourself against competing brands. Pitch yourself against all alternatives.
Great TikTok Ad: Mercedes
🧪 Principle: Speak Your Audience's Language (Ironically) Trying to target a certain audience? Use their language. Bonus points for irony and humour. This Mercedes ad got over 1.5M likes on Instagram alone in just a few days. Full ad here. "A change in perspective is worth 80 IQ points."
– Rory Sutherland
If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, subscribe here. |
The Best Ads Breakdown
The best ads I've collected and the principles that made them scale.
Brilliant Ads This Week Uber Eats, Economist, Claro & more. Hey, Ad Professor here. Stop scrolling if you're alergic to great advertising! Consider your self warned... Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Uber Eats Here's an ad I made for Uber Eats... Great Ad: The Economist 🧪...
Brilliant Ads This Week Tide, Oura, Lidl & more. Hey, Ad Professor here. This week? Chaos, craft, and campaigns that hit. Buckle up, it’s a good one. Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Tide Here's an ad I made for Tide... Great Ad: Oura 🧪 Principle: The Double Take Step 1: Use...
Brilliant Ads This Week Liquid Death, Tesco, Sennheiser & more. Hey, Ad Professor here. Minds were open. Budgets were big. Ideas? Even bigger. This week’s ads didn’t play it safe. Let’s get into it. Want your social ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help... APPLY HERE Ad Professor Original: Sennheiser Here's an ad I made for...