Brilliant Ads: Durex, Nike, Polaroid
Brilliant Ads This WeekDurex, Nike, Polaroid & more. Hey, Ad Professor here. No gimmicks this week, just ads that land hard. Clever principles, sharp execution, and a few that genuinely surprised me. Let’s get into it. Want your ads to perform like the best in the business? We’ve helped billion-dollar brands create high-performing social campaigns that drive real results. If you spend $50K+ monthly on ads and want expert help...
Ad Professor Original: Durex
Here's an ad I made for Durex...
Great Ad: Nike
🧪 Principle: Flip The Script Romanticise the journey and the struggle, not the result. Bonus: the journey lasts longer, in terms of your product's use ;)
Great Ad: Polaroid
🧪 Principle: Lean Into The Universal Fatigue Everyone is sick of something? So are you. Lean into it and offer your product as the solution.
Social Media Ad: FyxerAI
🧪 Principle: Borrowed Credibility Use the dominant player to highlight what they can’t do… and where your tool shines.
Social Media Ad: Spacegoods
🧪 Principle: The Checkout Interface Push Use a familiar checkout interface to make your audience feel like they're already buying it. Then secure the sale with a killer discount deal. Brilliant.
Great TikTok Ad: Lidl
🧪 Principle: The Reverse Hype Drop Elevate the ordinary through scarcity and irony, and let the internet do the rest. This Lidl x Gallagher jacket drop received over 30K likes on Instagram alone and 300K views on TikTok. Do something so absurd and ironic that it can't be ignored. Full ad here. "Do what you do so well that they will want to see it again and bring their friends."
– Walt Disney
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The Best Ads Breakdown
The best ads I've collected and the principles that made them scale.
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