Best Ads This Week: Emirates, Mercedes, Kindred
Best Ads This WeekEmirates, Mercedes, Kindred, and more. Hey, It’s your favorite time of the week. Nothing but the world’s best ads. Strap yourself in:
Ad Professor Original: Apple AirPods Max
Here's an ad I made for Apple AirPods Max... We’ve helped multiple billion-dollar companies get their best-performing ads. If you're spending $50K+ on advertising per month and need help... Apply here.
Great ad: Emirates
🧪 Principle: Go Big Or Go Home Emirates put a woman on top of the Burj Khalifa to promote their flight to the UAE. Watch the full ad here.
Great ad: Mercedes-Benz
🧪 Principle: The 10X Visualization
Social media ad: Kindred
🧪 Principle: Staring Into Their Soul This ad feels like the dog is staring directly at you. One of the oldest ad tricks in the book.
Social media ad: Norse Organics
🧪 Principle: Use Your Audience's Language This ad uses exactly its target audience's language, understanding the pain point completely.
Great TikTok ad: Al Zein Shawarma
🧪 Principle: The Fake Start You think you're watching an instructional video until you realize it's an ad for a restaurant. Watch the full video here. "I collect ads. If they're good enough to get my attention, they're worth saving. You never know when they'll come in handy." - David Ogilvy If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. Want more content? Follow me on X: @The_AdProfessor & if you've been forwarded this email, Subscribe here. |
Brilliant Ads Newsletter
The most creative ads on the internet - Meta, TikTok, Instagram and Print.
Brilliant Ads FinTech Navy Federal, Upstart, Tangerine & NatWest, & more. Hey, Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners. Each week: the best fintech ads running right now, and exactly what to steal from them. THIS WEEK IN FINTECH ADS Mox Bank halved its cost per customer with its own AI. The model hunts for people likely to finish opening an account. Budget moves in real time. Account openings more than tripled. Optimise for...
Brilliant Ads FinTech Barclays, Wise, Chip & Lloyds, & more. Hey, Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners. Each week: the best fintech ads running right now, and exactly what to steal from them. THIS WEEK IN FINTECH ADS ChatGPT ads now open a chat with the brand's own agent. OpenAI started testing Sponsored Agents on 16 September, with select US advertisers. Ask a lender's agent "would I get approved?" The answer is a...
Brilliant Ads FinTech Cash App, Rocket Money, Plum & Zopa, & more. Hey, Fintech ads are their own sport. Different rules (hello compliance), different creative, different winners. Each week: the best fintech ads running right now, and exactly what to steal from them. THIS WEEK IN FINTECH ADS AI-made ads won 19% more clicks. Labelling them cut clicks 31.5%. In NYU Stern's test, AI touch-ups on human designs moved nothing. Meta now adds its own AI labels. The disclosure call is leaving your...